Business Model Innovation Practice: Tianjin Shengkai Piloting International Trade's Online and Offline Integration Strategy

In recent years, with the acceleration of global digitalization and the continuous maturity of cross-border e-commerce ecology, traditional foreign trade enterprises are facing a critical window period of transformation and upgrading. As a representative private enterprise rooted in Tianjin and deeply engaged in international trade for more than 10 years, Tianjin shengkai pilot international trade co., ltd. (Tianjin Shengkai Linghang International Trade Co., Ltd.) actively explores a new business model of' online driving, offline enabling and dual-track collaboration', and has successfully built a digital foreign trade service system covering all links of procurement, display, transaction, logistics and after-sales.

Company relies on the self-built B2B cross-border digital platform' SKLinghang Trade Hub' to integrate the resources of Alibaba International Station, Made in China Network and independent stations to realize multi-channel product intelligent shelving, multi-lingual real-time inquiry response and AI auxiliary quotation functions. At the same time, an entity "International Commodity Experience Center" has been set up in Tianjin Port Free Trade Zone, equipped with VR real-life exhibition hall, sample intelligent cabinet and multilingual live broadcast studio to support overseas buyers, to order and remote ordering and online. In 2023, the center received more than 1,800 buyers from 32 countries, including Russia, Brazil and the United Arab Emirates, and the conversion rate of online clues increased to 47%, nearly 15 percentage points higher than the industry average.

At the supply chain end, Shengkai Pilotage innovatively adopts the mode of' small order, quick reaction + flexible collection and spelling': docking more than 200 certified factories in Yangtze River Delta and Pearl River Delta through SaaS system, supporting overseas customers to respond quickly to small batch orders with a minimum of 50 pieces, and taking advantage of Tianjin Port's policy advantages of' ship-side direct lifting 'and' arrival direct loading' to reduce the average export customs clearance time limit to 24 hours. In addition, the company, together with China Credit Insurance and CITIC Insurance Tianjin Branch, launched the 'Export Credit Insurance + Digital Account Period Management' service package to provide small and medium-sized overseas buyers with up to 90-day account period support, significantly reducing their procurement threshold and financial pressure.

noteworthy that Shengkai Pilotage also launched the' Global Partner Enablement Program' (Global Partner Empowerment Program) in early 2024, opening API interfaces and training systems to overseas local distributors, customs clearance agents and online red pickers. It has signed contracts with local service providers in 8 countries including Uzbekistan, Mexico and Vietnam, and initially established a regional localization service network. The person in charge of the company said: 'Foreign trade is no longer simply selling goods, but building a reliable digital trading partner ecology-online is reach and efficiency, offline is trust and depth, the integration of the two can be stable and far-reaching. '

According to the latest report of Tianjin Municipal Bureau of Commerce, the total import and export volume of Shengkai pilot in 2023 increased by 36.2 year-on-year, of which the contribution rate of online channels reached 61%. It was selected as "Tianjin service trade innovation demonstration enterprise" for two consecutive years '. Its integration practice has been included in the "Beijing-Tianjin-Hebei Foreign Trade Digital Transformation Typical Case Collection", and has become an important reference sample for the digital and intelligent upgrading of traditional foreign trade enterprises in the northern region.