Tianjin Shengkai Pilot International Trade launched a new series of imported goods to meet diversified consumer demand

Recently, Tianjin Shengkai Pilot International Trade Co., Ltd. (Tianjin Shengkai Linghang International Trade Co., Ltd.) officially announced the launch of a new series of imported goods, covering more than 200 SKU's such as European high-end olive oil, New Zealand organic honey, Japanese refined seasonings, Chilean cherries gift boxes and Korean functional health foods. This is the company's largest category expansion since its establishment in 2021, marking an important step in upgrading from traditional bulk trade to 'quality, refinement and scene' cross-border consumer services.

According to Li Ming, the company's chief operating officer, all the new series of commodities have passed the record of the General Administration of Customs of China for direct procurement of importers. All batches have complete traceability information and CIQ inspection and quarantine certificates, and a team of professional buyers will go to the country of origin to select suppliers on the spot. Among them, star items such as PDO-certified extra virgin olive oil from Tuscany in Italy and UMF 15 active manuka honey directly supplied by New Zealand's North Island Ranch have simultaneously landed in 37 boutique supermarkets and its own small program shopping malls in Beijing, Tianjin and Hebei, with orders exceeding 12,000 in the first week.

In order to respond to the growing demand of domestic consumers for healthy, convenient and high-value imported goods, Shengkai Pilotage has specially optimized the supply chain response mechanism: relying on the front warehouse of Tianjin Port Free Trade Zone, the core city in North China is realized' the next day'; FSC certified environmental protection materials and degradable lining are used for packaging. Each commodity is accompanied by a multilingual food guide and a cultural card of origin to strengthen the added value of consumption experience. In addition, the enterprise has reached a cooperation with the Tianjin Municipal Bureau of Commerce's "Import Trade Promotion and Innovation Demonstration Zone" project, and will participate in the offline flash activities of the "Jinmen International Good Goods Festival" to be held in the second half of the year to carry out immersive tasting and live delivery for Z-generation consumers.

As a new foreign trade service provider rooted in Tianjin Binhai New Area, Shengkai Pilot has always adhered to the concept of "strict selection of the world, peace of mind and direct access", and has obtained ISO 22000 food safety management system certification and cross-border e-commerce retail import (BC model) business qualification. In the next three years, the company will focus on the development of high-quality consumer goods in RCEP member countries, plan to add Southeast Asian specialty food lines and Middle East halal certification product lines, continue to improve the diversity of import commodity structure and regional adaptability, to help Tianjin build a new highland of import consumption in the north.